Within what categories of consumers are they? What kind of products have they put in the shopping cart? Where are they in our conversion funnel? Not making use of data that illuminates us in this field leads us to the risk of falling into the traditional perspective of television spots and creating a common video message for all viewers that only causes generic indifference.

New communication paradigms

But we live in the age of data and even the smallest company has a CRM tool that can serve as a data source. They just need support to carry out the systematic integration of their data so that it can be used to shape the creation of the video itself and to optimize the segment of the audience that the video will reach. This is how an authentic Data Driven Video strategy would be born that would deliver personalized videos for each viewer and that would connect with them according to the moment they are in their relationship with the brand.

If you want to know more, this article will serve as a first contact with the world of Data Driven Video.

Definition of Data Driven Video

The Data Driven Video or Video Driven by Data is a strategy within a communication plan that makes use of data sources to achieve precise audience segmentation in the delivery of tailored videos and that makes use of dynamic video creatives that are personalized in real time based on the signals received about the audience or external factors.

In essence, it offers a definitive solution to two big questions: who should we show our ads to and what personalized elements should we integrate into the video so that each user gets involved one step further and makes the call to action.

An example of this in a display campaign could be that the delivery of a video advertisement is triggered by data signals indicating that this visitor is the returning user who has just left a specific product in the shopping cart and that the video advertisement is modified live with a data feed that personalizes the message with the socioeconomic variables and interests that we know of said user and with all the elements of the sector that accompany the specific product.

Data Driven Video combines the power of what have until now been the most valuable assets in advertising and marketing: audience targeting, creative, and audience response data. Without neglecting the processes of automatic video generation, vital for the strategy to be scalable. The combination of all this allows building data-driven experiences that become more powerful, personalized and with higher performance. If its implementation is successful, we will be achieving a great goal: adding value with advertising as well as entertaining through personalized stories that resonate with the viewer.

The benefits of Data Driven Video

In a current context where consumers demand more personalized and immersive experiences in advertising, the use of data to refine and optimize video creative and its delivery mode will increase the relevance and performance that these creatives will generate in the audience.

Data Driven Video makes it possible to communicate to each individual consumer the parts of the brand’s value proposition that work best with them. For example, a message from a car company might emphasize the safety and large space of its model car when the viewer is clustered in the “family” category. While, on the other hand, the same video would personalize its dynamic elements so that the message would emphasize the autonomy of the model for the viewers within the “travelers” category. In this way, we materialize the great precept in marketing that specific messages perform better with specific target audiences, thus ensuring that each message has value for them.

Data Driven Video and metrics

Another benefit of personalized videos is more efficient media planning – with ads that are more relevant, the agency and advertiser will find that they are able to serve fewer ads but with higher impact impressions. Personalization is one of the most important factors to increase sales and consumer satisfaction.

Of course, we also find improvements in the most usual metrics. For one thing, personalized video experiences can potentially improve scores on the Net Promoter Score, which measures consumer brand loyalty by 48 points or higher. On the other hand, Data Driven Video campaigns lead to a 78% increase in engagement rates compared to traditional pre-roll video ads. Among the final results that are usually found in this type of campaign, we find a higher ratio of complete reproductions, a decrease in Cost per acquisition (CPA) and increases in CTR.

Can I really apply it in my company?

The idea of ​​working with huge data sources to feed video strategies and personalized creatives may sound complicated and, above all, expensive, but this is not the case since there are solutions on the market that allow the process to be predictive, scalable and automatable .

Implementing a Data Driven strategy in your company is not a solo game and you will need to collaborate with other entities. To make the integration of your data easier, a good first step is to be organized and keep in mind what data you have available, what is abundant and what are the keys to growing your business (KPIs). Do you have data that indicates a consumer’s intent to make a purchase? Is there enough data on the relationship between the brand and consumers to allow for cross-selling actions?

There are a series of challenges that must be faced to enter the world of Data Driven Video.

Challenges to implement a Data Driven Video strategy

• Data management : you have to keep the primary data coming from your company organized and make sure that it facilitates the segmentation of your audiences.
• Data quality : It is necessary to examine data collected by third parties to confirm that the used segmentation and modeling methods are sound, and that the data is up to date.
• Lack of means : The lack of time and means to start the customization efforts can be alleviated with the management services offered by the market to start the process from scratch.
• Regulatory issues : we must be aware of following the current legislation in the audience that we can impact and the collection of data.

The implementation of a Data Driven Video strategy is what can allow agencies, advertisers and media to reconnect with an increasingly demanding audience. At The Hook we offer Agencies, Advertisers and Publishers our Data Driven Creative solutions, aimed at improving the delivery of advertising actions, CRM and content. Feel free to contact us to continue discussing how data-driven creative strategies can play a key role in growing your business.

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Is online banking safe?

Online banking is pretty safe because the data exchange between customers and banks is always encrypted. In addition, the banks must adhere to requirements that are intended to guarantee security. Still, it can’t hurt to have an antivirus program and a firewall.

The name TAN stands for a transaction number and consists of a six-digit code. This can be requested in several ways, but not all procedures are available from every bank. In addition, the TAN processes offer a certain level of protection, especially the ChipTAN process and the QR-Tan process are classified as very secure.

Which TAN procedures are there?

So if you want to carry out a transaction online, a six-digit code is requested by the program, which is sent to the customer via SMS. This ensures that nobody taps in to the user’s data and, for example, makes transfers in his name. mTAN: This type is also known as “SMS TAN.”

• ChipTAN: The ChipTAN process requires a so-called TAN generator. The data of a transfer not only has to be entered online but also in a generator. This then uses the chip on the giro card to calculate a TAN, which must be entered into the computer system again.
• AppTAN: Here, the TAN is issued via an app. This process works with two apps, once via the app for online banking and once an extra app that is only required to generate TAN.
• To get to the TAN, you first have to enter a password, which you can then use to get to the TAN.
• PhotoTAN: Either a PhotoTAN device or a PhotoTAN app can be used here.

First, you enter your transfer details on the computer. This then generates a colored graphic, which is scanned with the PhotoTAN and thus authorizes a transaction.

QR-TAN: The QR-TAN works similarly to the PhotoTAN. Here, the data is also entered on the computer to generate a QR code, which can then be scanned using an app.

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The term permalink describes a link that can be found continuously under certain content. The name Permalink is short for a permanent connection.

Differences between the permanent and the dynamic link

The opposite of the Permalink is the dynamic link, in which the content of the URL changes.

• A webmaster link text can change the content on his website constantly. The content can be deleted, edited, created or moved.
• In addition, the URL can change so that the content can be found but is only listed under a different address.
• This does not necessarily have to be done manually, and content is often available under a dynamic URL, which changes automatically depending on the situation.
• The dynamic URLs are used, for example, in the search function of online shops.
• If the content is to be permanently available under the same URL, the content would have to be provided with a permanent URL rather than a dynamic one.

The target of the Permalink

The aim of the Permalink was the idea of ​​a Uniform Resource Identifier, or URI for short, which translates as “uniform identifier for resources”. The term was initially introduced in 1994 by Tim Berners Lee as the Universal Resource Identifier. From the point of view of search engine optimization (SEO), keywords should be placed in the URL.

Also Read: Definition Of Hyperlink

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The term small and medium-sized enterprises (SME for short), called small and medium-sized enterprises (KMB) in Belgium and Austria, is a collective name for companies. The categorization is based on the number of employees, sales revenue or total assets. This classification does not take place through the selected legal form or the ownership structure. Companies that cross borders are called large corporations.

Qualitative and quantitative characteristics of SMEs

Small and medium-sized enterprises have both qualitative and quantitative characteristics. The qualitative features include Complete independence from the corporations, the unity of liability and ownership so that a close connection is created between the economic existence of the owner and that of the company. Further qualitative features are the union of the entrepreneur, the investor and the manager in one person, the pronounced innovation activity and the low degree of formalization, including flat hierarchies, personal contact between employees and entrepreneurs and proximity to the customer.

Since these characteristics are difficult to measure, quantitative aspects are used to distinguish SMEs from large companies and corporations. The decisive criteria of turnover, number of employees and total assets play a role here.

The differentiation of the SMEs

According to the Commission, SMEs are differentiated between micro, small and medium-sized enterprises and have set the following upper limits as to size criteria across the EU:

In the case of small businesses, the number of employees is less than 10, sales and total assets are between € 2 million and even less.

In small businesses, employees are less than 50, and sales and total assets are € 10 million or less.

In medium-sized companies, the number of employees is less than 250, sales are € 50 million and below, and the balance sheet total is € 43 million and down.

The rules are that the number of employees must never be exceeded. In contrast, only one thing must be met for the turnover and total assets criteria so that a respective categorization takes place.

Also Read: Definition Of Hyperlink

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What is outsourcing?

Outsourcing is the subcontracting of services to third parties to carry out complementary or specific activities to the main axis of the business. This implies outsourcing particular tasks on which the company lacks the resources to carry them out with guarantees of efficiency and success.

It must be taken into account that this process also entails the need to trust other organizations to comply with some of the basic factors of the company’s service. Therefore, it is essential to demand all the necessary guarantees to ensure the quality of their service.

Likewise, in the definition of business outsourcing of services, it is important to note that it should never imply essential outsourcing tasks for the development of the business.

Consequently, before deciding to start an outsourcing process, it is essential to analyze the areas whose coverage will be most necessary for the proper development of the company and to be able to fight with the best possible weapons against the competition. It will also be required to consider the costs, the limits to be established, and the experience and background of the firm to be hired.

In the same sense, it is recommended to analyze the experience of other companies in the sector to see if the competition is opting for this figure when developing certain aspects of their work. If no one outsources the job, you can think of a proven lack of efficiency when ordering certain services or, on the contrary, consider that it is a unique opportunity to make a difference in the sector.

Finally, when defining outsourcing, we must not forget the legal aspect of entrusting the work to an external provider. Taking care that the responsibility and responsibilities of each company are made especially clear is the only way to avoid legal problems during the relationship between the two.

Also Read: What Do You Need To Know To Become Self-employed?

Types of outsourcing

Although at first it can be said that any task is susceptible to being outsourced in a company, some services are more commonly outsourced. Among them, we must not forget:

• Since it is an activity that requires a lot of space and cost, the attention to the client requires a lot of space and cost. To carry it out with guarantees of efficiency, it is necessary to have the personnel, computer systems, telephone equipment and work cubicles for each employee.
• Human resources. Hiring the right professional for a job involves human resource specialists, psychologists and other professionals. Considering that hiring is not a permanent action, it is much more efficient to use an external provider for this service.
• Cleaning service, to have a flexible team that adapts to the specific needs of a constantly evolving space.
• Marketing campaigns. Having a digital marketing agency and being able to delegate campaign management to its professionals is an essential requirement to optimize them and ensure a good presence on social networks.

Objectives of outsourcing

In essence, the main objective that a company has in deciding to outsource some of its services and outsource them to a provider is to improve the overall operation of the business. However, this concept can be expanded on specific subgoals:

• Reduce company expenses.
• To evolve as a business.
• Save money to be able to invest in specific aspects in which the company lacks.
• Access resources that are not available and whose achievement represents a problem.
• Improve the service offered to the customer and, therefore, achieve their loyalty by solving their needs.
• To be a more flexible company, with the ability to adapt to changes that may occur, both externally and internally.
• It is being able to focus on developing the most important aspects of the business.
• Solve the ignorance of the know-how of certain actions that the company must carry out, which is not directly related to the main axis of the business activity.

Also Read: 6 Metrics You Need To Analyze When Finding Influencers

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Plugins: Best Known In The Browser

Nowadays a lot takes place in the browser so that program is also the one where you are most likely to encounter extensions, plugins, addons, or whatever you want to call the structure. Chrome can be expanded in its functions via plugins. This is interesting for all those who want to do more than just browse the web. There are plenty of extensions for developers, but normal users will also get their money’s worth. Common examples are password managers, who can fill in a username and password directly, or the Google Office suite, which allows you to work without an active Internet connection.

Also In Other Programs

Not only browsers are expanded with plugins. The concept is actually quite old and is mainly used for programs that have to deal with different file formats. The best example: Microsoft Word or Adobe Photoshop. The former should also be able to read foreign formats, which was especially important in the past when Hinz and Kunz still offered word processing programs. The latter should also be able to cope with RAW files and they are different for each camera model, so plugins have to be found in order to retrofit the function. Or new effects that are also realized in the same way.

How Does This Work?

Programs that can be expanded with plugins offer an interface. It intervenes in certain functional processes. This allows a plugin to modify or expand its functions. In the Photoshop example with the RAW files, this would be in the import module when opening a file. The nice thing about this concept is that the developer only has to document the plugin interface, while the plugin developer does not need any other source code.

The interface defines how the plugin has to function roughly, which data is provided and which is expected as a response. Because, for example, to open a foreign file, the plug-in must return a data structure that the main program also understands.

With the interface, the developer has it in hand, which in principle can be expanded or even changed. If the interface is only available for data import and export, nothing else can be changed. In principle, there is of course the risk that a plugin developer could exploit his own power and render the program unusable or incorporate malicious functions. More modern plug-in concepts, therefore, go the way of checking their add-ons for plausibility and, if necessary, asking the user whether all the accesses are clear. This is particularly common with browser extensions.

Also Read: How To Revamp Your Website Presence In 6 Simple Yet Effective Ways

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What are bitcoins?

Bitcoins are a digital currency, ie “money”, which you cannot receive directly in physical form as notes or coins. Bitcoins are calculated and encrypted blocks of data. The name is an artificial word made up of the terms “bit” and “coin”. A bit represents a memory unit of a computer, coin is the English word for coin.

Frequently asked Questions

How long have Bitcoins been around?

Bitcoins were first mentioned in theory in 2008. A short time later, in January 2009, the first Bitcoin blocks were calculated.

How are bitcoins created?

Bitcoins are not printed or are created “suddenly” without any influence. Rather, Bitcoins are charged. The currency uses a complex formula and very strong encryption. The calculation process is often referred to as “mining”.

Due to the complexity, it is impractical for a single PC to calculate bitcoins. The calculation of very few Bitcoins takes several months for a single PC. Therefore, several computers join together in the Bitcoin network and thus calculate more Bitcoins in a shorter time.

It is not worthwhile to mine bitcoins as an individual user, as the electricity costs for the calculation are higher than the value of the bitcoins generated.

Is there no threat of inflation?

No, because the generation of bitcoins is not possible endlessly. The end is reached at the latest at 21 million Bitcoins. Falsification is also ruled out here, as the user’s Bitcoin software would have to be rewritten.

How do I get bitcoins?

In order to receive bitcoins, you first need a so-called wallet, i.e. a purse for bitcoins. The Bitcoin-QT wallet software is recommended here.

As soon as you have a wallet, you can buy bitcoins with a regular currency (euros, US dollars) and add them to your wallet.

How anonymous are bitcoins?

Bitcoin anonymity varies widely. Your Bitcoin address is initially not assigned to any person and is therefore anonymous. However, if you want to buy bitcoins, you usually have to disclose personal data. So it is quite possible that your identity and that of the Bitcoin recipient will be found out. However, those who deposit bitcoins in a secure, anonymous way also remain anonymous.

Can I buy anything with bitcoins?

If the merchant accepts bitcoins, you can use them to buy practically anything.

What is the value of a Bitcoin?

The value of a bitcoin has grown significantly over time. Initially, there was very little trust in Bitcoins, which is why a Bitcoin was only worth a few cents.

However, due to the massive increase in acceptance, awareness and flexibility, the price has exploded massively since the end of October 2013. On November 28, 2013, a Bitcoin was worth around $ 1,000.

How safe are bitcoins?

Bitcoins are extremely forgery-proof due to the complex calculation and the system. In addition, there are definitely ways to use Bitcoins almost completely anonymously. In this way, conclusions about you as a person can be avoided.

What is particularly interesting, however, is the fact that no state or bank has any influence on this “computer currency”. This means that nobody could intervene to regulate and falsify the value. The market alone determines the course.

What are the disadvantages of bitcoins?

Without control, there is a great risk that bitcoins will lose or gain enormously in value. This development was last observed in October 2013, when the price of a Bitcoin soared from around 100 to just under 600 euros. In addition, due to the anonymous payment option, Bitcoins were recently often seen as “financial means” for illegal activities, which, however, was and is not applicable.

How can I trade bitcoins?

To trade bitcoins, you have to be registered with an exchange such as Coinbase, bitcoin.de, or Binance. Here you can either exchange Bitcoin for Fiat money or trade different cryptocurrencies.

Another way of trading Bitcoins is through so-called Bitcoin Robots. These programs trade bitcoins fully automatically and promise simple profits. The Bitcoin robots are highly controversial because the risk of loss is immense.

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Nobody has the slightest doubt that the mobile phone has become our inseparable companion, we use it to play, photograph, record, as a clock, alarm clock, music player and sometimes even to call. We all have a cell phone and its possession has become essential. Therefore, these media offer great advertising potential to brands to reach customers.

The brand segment has changed and the focus has shifted towards mobile devices in search of consumers.

From this need arises Mobile Marketing, they are all marketing actions designed for mobile devices. But not only are digital marketing techniques considered, this new variant of marketing is given by the success of mobile telephony, the ease of access to the internet it offers, and the great capacity to attract and retain customers, allowing strategies to be proposed also in offline media.

Types Of Mobile Marketing Campaigns

There are various types of mobile marketing actions that are available to Marketing Managers.

As always, you are going to look for the highest return on investment (ROI) so we are going to mention the most interesting ones.

Mobile Marketing App

Brand applications favor the perception of innovation, the improvement of sales results via in-app, the acquisition of customers, and the loyalty of regular consumers.

In-app Ads

Many define in-app advertising as the future of advertising. Rather, it has already landed a long time ago. They are 100% adapted formats and only visible on mobile devices. Many apps include in-app ads to defray costs and make the mobile application free for the user.

Vertical Video Marketing

Navigation via mobile phones and tablets involves the use of vertical screens. Creating this type of vertical video is a creative challenge and a growing tool that is still a little exploited. Snapchat and Periscope are social networks that already use this video format. In addition to the constant Instagram enhancement integrations.

GEO Mobile Marketing

SMEs will see their opportunity in geolocated keywords. 30% of searches have a local purpose to know where to eat, sleep and more, and half are actions that you want to do in the next hour.

Mobile Email Marketing

45% of emails in the world are opened from a mobile device. This is almost half the annual volume. Email marketing is one of the actions that offer the best return on investment to advertisers, so it is not possible that the efforts made in email marketing are lost by not designing responsive emails. It is important to always design your email creatives with mobile in mind.

RTB

Adapt banner display formats to mobile dimensions, all information must be optimized to attract the attention of customers in really reduced formats. Furthermore, this technology allows us to segment to define the models of mobile devices that we want to show our advertising.

Social Ads

Investment in advertising on social networks continues to grow. It’s easier than ever to launch micro-segmented ad campaigns targeting only the target. Also, increasingly facilitated by artificial intelligence and chatbots.

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The idea of an ​​ebook, in this framework, refers to the text that is presented in a digital format and that is analogous to the printed book. Sometimes the notion also allows us to mention the device used to read and store this kind of book.

While a printed book is developed on paper, the ebook houses its content in bits. The reader, therefore, should not turn pages to advance the reading, but the material is viewed from a screen.

Although it depends on its format, an ebook can be read on any device that has a screen: a computer (computer), a tablet, a cell or mobile phone, etc. Anyway, there are devices designed specifically for reading ebooks, such as the Amazon Kindle and the Sony Reader.

In the comparison between an ebook and a printed book, the advantages and disadvantages of both elements can be mentioned. An ebook does not take up physical space, avoids cutting down trees since it does not use paper, it is simple to transfer and allows the inclusion of multimedia links.

Also Read: How To Use Commercial Intelligence To Get More Business

In addition to these advantages, we cannot fail to highlight others such as the following:

• Hundreds of books can be included in the same device.
• The price of an electronic book is cheaper than a paper one.
• There are no out-of-print editions of the ebook versions, they will always be available.
• There are models that are specially designed for people with visual impairments.
• The purchase and receipt of an electronic book is practically immediate.
• Many ebook models are illuminated so that they can be read even in the dark or in low light conditions without making the view suffer.

In return, it facilitates the illegal copying and distribution of works and requires electrical energy for their reading.

In the same way, we cannot ignore that it is also established that the ebook has other disadvantages, among which the following stand out:

• Its acquisition requires a higher financial outlay than buying a book.
• It depends on a battery, so if it runs out, the ebook will turn off and it cannot be used until it is recharged or connected to the electric current.
• It requires having minimal technical knowledge to be able to use it and get the most out of it.
• There are old books that have not yet been digitized and, therefore, cannot be had to read in the ebook.
• Those who see it as a disadvantage consider that when any ebook becomes a waste it will become a device that will generate emissions that are harmful to the environment.

Also Read: RPA And The Digital Transformation Of The Employee

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TCP / IP protocol

TCP and IP , meanwhile, are acronyms that refer to two key protocols on the Internet . TCP comes from transmission control protocol , an expression that can be translated as “ transmission control protocol ” . IP, meanwhile, is Internet protocol or “Internet Protocol”.

The idea of TCP / IP protocol , in this framework, is linked to the family of protocols that form the basis of the Internet’s structure, making it possible to transmit data between multiple computers. These are network protocols: criteria and standards that determine how the components of an interconnection system have to communicate with each other.

The TCP / IP protocol was born in the early 1970s when the Department of Defense of the United States applied it in a computer network called ARPANET . In 1982, US authorities declared it the standard of communications between the nation’s military networks.

It is important to note that according to the open systems interconnection model (called the OSI model ), there are different levels or layers in network protocols, from the physical layer to the application layer. While IP works at the network level (determining the route and address), TCP does it at the transport level. In short, it can be said that TCP is the intermediate level between IP and the application layer ( FTP , HTTP, etc.)

Also Read: Definition Of Proxy

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